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Designed by artists.

Defined by you.

Premium Straps for Luxury Watches

Our Story

What if your watch strap told a story? We believe a watch strap can be more than a detail; it can be an expression.

 

We’re redefining the ordinary by incorporating the paintings of internationally renowned artists to create a collectible premium watch straps for your luxury watch.

 

Each piece is a small work of art, designed for those who value craftsmanship and color as integral to their identity. This is the beginning of a new era in watch design.

Because a blank canvas deserves colour.

RESERVE YOUR SPOT NOW

Our first collection of artist-designed watch straps will be released in a limited drop. Join the waiting list to get early access before they’re gone — once sold out, they’re gone for good.

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Each strap is designed by an internationally renowned contemporary artist.

Limited Drop
Be first to own one

Our first collection of artist-designed rubber watch straps will be released in a limited drop. Join the waiting list to get early access before they're gone. 

Signing up here to ensures you are notified before anyone else because once they're gone, they're gone.

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