Last updated: May 28, 2026
Privacy Policy
At BLNK, we believe that the same precision and artistry we apply to our timepieces should extend to your personal data. Operating at the intersection of luxury horology and contemporary art, we are deeply committed to protecting the privacy of our collectors and enthusiasts. This Privacy Policy outlines how we handle your information with the transparency and integrity that a brand like BLNK demands.
Data Collected
Personal Information
We collect personal identifiers that you voluntarily provide when joining our waiting list or interacting with our brand. This includes your name, email address, and interest preferences. For future transactions, we may collect shipping and billing addresses necessary to fulfill our artisanal delivery standards.
Analytical & Usage Data
To refine our digital experience, we gather non-personal data through site analytics. This includes IP addresses, browser types, device information, and interaction patterns within the BLNK ecosystem. This data is used exclusively to understand how our community engages with our art and horological narratives.
Tracking Technologies
We employ cookies and similar tracking technologies to maintain session continuity and personalize your journey. These tools help us remember your preferences and provide a seamless transition between our artistic showcases and store functionality.
How We Use Your Data
Marketing & comms
We process your email and preference data to provide exclusive access to limited-edition releases, artist collaborations, and curated horological insights tailored to your collector profile.
Order & Logistics
Processing of transactional information is required to manage waitlist positions, fulfill bespoke orders, and ensure precision delivery of BLNK straps from our Dubai studio to your location.
Experience Optimization
We utilize site analytics to refine our digital gallery experience, understanding how our community interacts with artist features to better curate future creative directions.
Data Sharing and Disclosure
At BLNK, your privacy is fundamental to our artisanal approach. We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We only share data under the specific professional conditions outlined below to maintain the integrity of our luxury service.
Trusted Service Providers
We utilize carefully selected third-party partners to facilitate our digital operations, including website hosting, sophisticated site analytics, and the management of our marketing communications and waitlists. These providers are contractually obligated to protect your data and are strictly prohibited from using it for any purpose other than providing services to BLNK.
Legal Obligation & Protection
BLNK may disclose your information if required by the laws of the United Arab Emirates or in response to valid legal requests by public authorities. We may also disclose data to protect the rights, property, or safety of BLNK, our artists, our collectors, or the public, in accordance with applicable Dubai regulations.
Business Asset Transfers
In the event of a merger, acquisition, or sale of assets, collected user data may be transferred as a business asset. Should such a transition occur, we will ensure that the acquiring entity continues to honor the protections established in this Privacy Policy.
User Rights
At BLNK, we value your privacy and respect your control over your personal data. In accordance with Dubai information protection standards and international best practices, you are entitled to the following rights:
- Right of Access: You may request a copy of the personal information we hold about you at any time.
- Right to Rectification: If any data we hold is inaccurate or incomplete, you have the right to request an immediate correction.
- Right to Erasure: You may request the deletion of your data when it is no longer necessary.
- Right to Portability: You have the right to receive your data in a structured, machine-readable format.
- Right to Object: You can opt out of marketing communications or object to data processing based on legitimate interests at any time.
Policy Updates
We may revise this Privacy Policy periodically to reflect changes in our digital ecosystem or legal obligations. When adjustments are made, we will update the “Last updated” date at the beginning of this document. For significant modifications, we will provide more prominent notice, such as a direct notification via email for those on our waiting list. We encourage collectors to review this policy periodically to remain informed about how BLNK protects your data.
Contact Information
info@blnkstraps.com
Our privacy team is committed to transparency and the security of your data. If you have questions regarding this Privacy Policy or our data processing practices, please reach out through the channels provided. We aim to respond to all inquiries within 48 business hours.
In5 Design Center D3,
Dubai, United Arab Emirates